Our vision
Mauve Base is building the trust layer for companies selling into small businesses — so the first message a vendor sends is a warm introduction, not another ignored cold email.
$14.8B
Total addressable market
~98%
Of cold outreach goes unanswered
10×
Growth in outbound volume in 3 years
Selling to small businesses is mostly guesswork. Vendors can't tell which restaurants, shops, or clinics are actually ready to buy — so they spray cold outreach and hope. That volume has roughly 10×'d in the last three years, and about 98% of it goes unanswered. Buyers are exhausted; sellers are burning budget on noise.
We collect proprietary buying signals directly from small-business owners through regular panels — so we know not just when a business is ready to buy, but why. Vendors contribute the customer relationships they've already earned, and in return our AI agent writes warm introductions to prospects who already trust a vendor like them. It becomes the first tab a sales team opens before any outreach.
01
Every warm intro is built on a relationship a vendor already earned. That graph compounds — and it can't be scraped.
02
Knowing the moment a business is ready to buy beats reaching everyone, all the time. Less noise, more yes.
03
We start where trust is densest — restaurant-facing vendors in the Triangle — then grow outward, vendor by vendor.
We're starting with restaurant-facing vendors in the Raleigh–Durham–Chapel Hill Triangle — point-of-sale, payments, equipment, and suppliers — and expanding across the Southeast as each vendor's customers become a panel that surfaces signals for the next. The long-term vision: a living map of which small businesses are ready to buy, and the trusted path to reach them.
Join the vendors shaping how small businesses get reached. We'll reach out as we onboard.